My first assignment was to establish the brand of At That Point. Me? The new girl?
To elaborate, I had to provide a content marketing strategy for the agency, highlighting necessary platforms, content, context and audience to promote our brand. Before being able to establish a marketing content strategy I had to know which audience we are trying to reach. To know this, one needs to know your products, or in our case, services. What followed was hours of research, both online and by asking a million and one questions of the rest of the team.
Who is At That Point?
Where do we want to be?
How are we going to get there?
What values do we have?
What makes us different?
I took most of my inspiration based on the interactions I had with Juanita. Passionate, empowering and with a clear eye on the future and direction she wants to lead us to. Our first meeting for 2014 was one filled with brain storming, creative thinking and individual inputs on what we thought was important, what we wanted to change and what we wanted to enhance.
Through an assessment of clients’ digital status and presence, we decided to focus on three social media platforms, including revamping our website. It is however important to remember that channels should be evolving, continuously changing as trends and needs change.
One ideology shared by the team was to be authentically individual by embracing the differences, strengths and passions of each employee.
By pulling up my sleeves and putting the effort into a presentation and strategy about what I think and what I plan, it gave me valuable insight. Employees are often times content with only receiving some induction training (how does the coffee machine work? Where is the bathroom?) thus leading to ineffective work performance and idle time sitting around wondering what they are actually supposed to be doing.
I firmly believe that employees who share the values of the company and feel like they have a significant role to fulfill are naturally more willing to invest extra effort, hours and initiative to contribute to the success of a company. As well as being more loyal and committed, employees who are engaged and invested are also more likely to perform at a higher standard and achieve higher results for the company, it’s management and clients.
One of the most valuable lesson’s I've learnt is how far ownership from employees can benefit the company as a whole. If you as an employer ensure that through your motivation, leadership and guidance, an employee gets involved in more than just the day to day duties that their job description entails, your company will reap the benefits.