So, you've been selected as media spokesperson for your organisation. Well done! This honour is reserved for well established, professional people who have proven to be experts in their particular field. Before we as PR professionals start telling your stories to the media, you need a spokesperson photo. A professional photo we can use to make you, and your organisation famous and in that way increase your fortune.
Now we know a lot spokespeople shy away from a camera. Expert in your field does not necessarily mean instant model. We know and we understand. In fact, this week I experienced it first hand as Juanita arranged a corporate photo session for our team to zhoosh up the website a bit and diversify our company portfolio. And suddenly I was faced with the camera ... Which way to look... what am I supposed to do with my hands? Oh my goodness what if I look FAT?
So, from me to you, through my own experience, we get it! But, I can also now help you with some tips in getting the perfect shot, creating not only a professional image of you representing the organisation you work for, but also reflecting the real you. The person behind the tagline "spokesperson".
Rule one, dress the way you feel represents your professional self first. It's no use wearing clothing, jewelry or even shoes you wouldn't normally wear. It will make you feel uncomfortable and therefore look uncomfortable.
Let the real you show
Yes. It is awkward standing there, trying to smile but your lips are sticking to your teeth. You try to tuck in your tummy and turn at a flattering angle. Alas. My best shots were when I gave all that up. I hated the standing photos. I'm short, yes. And I'm .... well, not athletic. But, I have beautiful eyes, healthy hair and a winning personality. And that's what I wanted the focus to be on. The best of me. The real me.
So I grabbed an ottoman and took some really fun, seated shots. Later on I moved on to an office chair and got even better shots.
With Anita, the standing shots were also uncomfortable initially. Only when we started having some fun with her, did she relax and we got some amazing photographs of her beautiful smile, which, to me, are the most beautiful side of Anita.
Get a make up artist you trust
When you invest in a corporate photo shoot, take the time to select a professional make up artist. Maureen Grobler treated each of us as an individual and used make up that suited our personalities and our outfits.
Invest in your photographer
Photographers are a dime a dozen. Much like PR agencies. But choose your photographer with the same token you choose your agency - through value. A good (great!) photographer will have the experience - and portfolio to prove it. But at the same they will listen to you, incorporate your ideas with best practice and guide you to the winning shot. Nolan Lister has worked with Juanita on previous occasions was really able to combine all these factors into his session with us.
Now, Juanita will probably rap me over my knuckles for sharing unedited photographs - but how will you know what I mean without some visual aid?