Continuing my discussion from last week, I'm now focusing on Facebook and how to get the most out of your business' Facebook account.
How many of you have seen posts where they request you to "like"; "share" or "comment"? This is called a social call-for-action and research has shown that engagement increased by between 0.1% and 0.2% per fan for the specific post.
This leads to the conclusion - if you want someone to like your post - ask them to!
As with blogging, there are specific days where Facebook posts get more traffic than other days. 86% of posts are published during the week with Thursdays and Fridays having the most engagement. Posts from Monday to Wednesday indicates a 3.5% drop with Saturdays being 18% below the average.
Conflicting to this, research also indicates that posts published on a Saturday receives the most shares. In other words, publish your content on a Thursday or Friday for engagement - people are generally in a happier mood - and re-share the post on a Saturday where friends or fans can be expected to share the post with their friends. Engagement is lower but the post reaches further.
It is important to note though that each industry is different and you may find this recipe doesn't work for you. On a business-to-business model however, the best Facebook reach seems to be posting between 1 pm and 3 pm on a Thursday or Friday and asking your audience to like, share or comment on the post.