People often times use the words motivation and inspiration as interchangeable, yet the meaning of the two words are completely different.
Motivation vs. Inspiration
The word inspiration means to be in spirit. When you are tuned into your spirit, you are passionate; a burning desire emanates from the core of your being. The end result is fulfilment.
Motivation usually relates to something that you should be doing but are not naturally drawn to. The end result is a completed action which often times doesn't fill you with warmth, a sense of achievement or accomplishment.
In other words, motivation is about things that you’re supposed to do. Inspiration is about being called to act because you’re in direct alignment with the magnetic, luminous marrow of potential that is you.
In your work environment, one is often faced with a task that you don't particularly care for, yet it should be done. This happens to everyone, even the best of us face this challenge. Lately I needed to feel inspired, pulled, energised... But was unsure where to find inspiration.
That is when I discovered... Well, you can’t. Inspiration isn’t something you get, it comes from within, it comes from your core. Being inspired isn’t about doing something external to bring something in.
Being inspired is about a constant process of realignment. Whenever you’re feeling like you have to push, it’s time to realign. Whenever you’re feeling like you’re not enjoying life, it’s time to realign. Whenever you feel like you’re trying to fulfil a quota or expectation, it’s time to realign.
Realignment isn’t anything complicated. All it involves is drawing inward and exploring what you really want.
Push and pull
As with motivation and inspiration, marketers often refer to push and pull, words that can be used in a similar context.
Push marketing is a promotional strategy where businesses attempt to take their products to customers. Communication can be interactive or non-interactive. Non-interactive communication could be a television or radio advert of a product or service, where interactive is a phone call. This strategy involves broadcasting your message directly through media channels most likely to include your audience. Through repetition and marketing impressions the audience will be motivated to act.
Pull marketing, on the other hand, takes the opposite approach. The goal of
pull marketing is where marketers are attempting to pull customers back to the brand through a response channel. This is how direct mail, email, micro sites, and e-commerce work. Pull marketing can be tracked and measured based on the audience response and participation in the marketing program.
From a business perspective, pull marketing attempts to create brand loyalty and inspire customers in coming back, whereas push marketing is more concerned with short-term sales.
Social media - push or pull?
Social media is an ideal platform to build your brand and engage (interact) with your audience through this response channel. Social media sites are communication vehicles, not communication destinations. But the marketing goal is never to just engage with your audience—the goal is to nurture and inspire them towards an actionable response (membership sales, download white papers, opt-in for an email or newsletter, etc.).
How does this effect you?
As consumers gain access to a greater number of options and platforms, and more information about such services, the consumer will probably become more
demanding on resource providers, requiring services to be made available on
consumers terms, rather than when it is convenient for the resource providers to
In addition, consumers are demanding the ability to configure their own products from resource providers, leading to rapid growth in options and services. To thrive in a broad market, services attempt different models and features to find the optimum mix and ensure consumer satisfaction