Let me just say that this last week of February has sucked. No truly, I am not joking. From almost forgotten deadlines, clients being under pressure from it being financial year end and just a general downwards dip in my usual positive attitude.
Luckily today is the last day of this month. I have a handle on things ten fold to what it was just two weeks ago and we've stream lined some inner communications channels and procedures. All for a better tomorrow. And next week. And next month.
It is interesting to realise though that I was not the only person experiencing some frustration this week. After posting on Facebook about it, both Juanita and I received a lot of engagement from friends and family agreeing this month must just wrap up and go away.
The one highlight I can mention was assisting in my first live twitter stream. We followed the SA Budget speech closely for one of our clients, tweeting just over 130 times in one hour, and another the following morning at a breakfast to discuss the impact of the budget. What a challenge! Do you have any idea how stressful it is to tweet in real time according to a live event? Trying to post accurate information and the most important highlights? My word what a day!
According to Dan Zarrella, the social media scientist tweeting between 3pm and 5pm receives the most traffic and engagement, as well as tweeting Monday through to Thursday. Using action words - verbs - and asking people to share / retweet / visit receives between 20% and 160% more engagement per follower depending on the type of call-for-action.
With information like this it is fairly easy determining when to tweet.
So, in light of the worst week of 2014 thus far, I'm calling for action now. Please visit our Facebook page and comment on #5smallthings so we can all enjoy #100daysofhappiness.
Here is ours:
1. Today is the last day of February.
2. We have a courageous and passionate team.
3. We're implementing exciting changes to our daily routines.
4. There's fresh flowers in the office.
5. We're looking forward to visiting the Abraham Kriel Kinderhuis in Nylstroom this weekend as part of our "giving back" initiative.
Enjoy the weekend!