I recently told an acquaintance of mine that I have been asked to live tweet at a client conference. His response? “What is that?” Um...
In today’s digital area, it still appears like many people out there have heard of social media platforms such as twitter but are still uncertain how it works and why it holds value.
So, Sebastien, this one is for you - and any other person wondering about handles, hashtags and tweeting.
Twitter is a micro blogging social site that limits posts to 140 characters. This is similar to facebook status updates but the idea is for the content to be more focused, to the point and informative. One would for example not tweet about your lunch. Or your cat.
A message posted via Twitter containing 140 characters or less.
Tweet, tweeting, tweeted. The act of posting a message through a Tweet.
A username that is preceeded by @ My username on twitter is @CathlenFourie
Bring a Tweet to a user’s attention by including their @username (handle) in a Tweet. This is called a mention and will appear to the @username you mentioned as well as to all of your followers. You can see who mentioned you in the mention
section of your Twitter profile
You can pass along someone’s Tweet by retweeting it. Just hit the Retweet
button to send the original message to all of your followers. You also quote a tweet to personalise it but without loosing the original message.
Message (or DM)
A direct message (DM) is a private message that only you and the recipient
can see. You can only send a DM to someone who follows you.
Follow, Follower and Unfollow
To follow someone on Twitter is to subscribe to their Tweets in your
timeline. A follower is another Twitter user who has followed you. To
stop following another Twitter user is to unfollow them. Once you do
this, their Tweets no longer show up in your timeline.
Your timeline is a list of real-time Tweets from the users you are
Followers can be grouped into lists so that one can access certain types of content at any one stage. I, for example, have a client influencer list (people or businesses in client industries), a social list (musicians, gossip magazines), a personal list (people I know personally), a current affairs list (news) and a personal influencer list for updates on my own industry.
An @reply is a Tweet posted in reply to another user’s message. This is
usually done by clicking the “reply” button in their Tweet. @replies always
begin with the “@” symbol, followed by the username.
Keywords can be preceded with the #hashtag. Using the Twitter search facility the use of such a keyword will bring together all tweets containing it.
A hashtag is also used to bring together tweets at an event. Many conferences these days will agree a #hashtag prior to the event commencing to enable delegates to tweet prior to, during and after an event. By searching for
and saving the agreed hashtag it is then possible to follow within one stream
the tweets from that event.
In my instance, I not only tweeted about the client conference on their twitter profile, I also searched for and retweeted other users who made use of the #hashtag and engaged with users using the #hashtag.
Twitter for business
I mainly use twitter for business. Because the posts are factual, short and two the point, it is an excellent source of information. It's quick and easy to pick up on new trends, current affairs and announcements which I can use on a client's profile or communicate to the client for their input or thoughts.
If you are interested in learning more about Twitter for your business, download this handy guide published by Twitter and watch your business grow! I've also uploaded some interesting facts about twitter below.