Ask any social media manager and they will tell you how important measurement is. After all, if you are unable to measure your campaigns, how can you determine whether it is successful? When I stared measuring social media activity, I had the most difficulty finding an app or dashboard that could work for Twitter.
I was thus extremely excited to learn that Twitter now has their own activity dashboard! #analyticsgeek
What is the Tweet activity dashboard?
The Tweet activity dashboard is a tool you can use to learn more about your Tweets. For instance:
* See how people engage with your Tweets in real time
* Compare your Tweet activity month over month and see how your Tweets trend over time
* Click on any Tweet to get a detailed view of the number of Retweets, replies, favorites, follows or clicks it receives
* Download your Tweet metrics
How to access the dashboard
Get started by logging into analytics.twitter.com with your Twitter username and password.
The Tweet activity dashboard is available to users who primarily tweet in English, French, Japanese, and Spanish, and have had an account for at least 14 days.
Below is a screen shot of our twitter activity according to the dashboard.