With the rise of mobile users in South Africa, every marketing manager must be aware of the value of mobile advertising.
According to the Entertainment and Media Outlook: 2014 - 2018 forecast report by PWC, "Within the Internet segment, mobile Internet access spending will take in the most revenue, adding over R40 billion over the forecast period. This will be driven by the increasing number of South Africans who are becoming mobile Internet subscribers – forecast to rise from 15 million in 2013 to 35.2 million in 2018.
Mobile Internet access will also prove to be a great enabler for growth in other segments, such as consumer
spending on online games and digital music downloads. Fixed broadband access revenues will rise more
slowly, to 2.1 million households in 2018 from 1.4 million in 2013, reflecting the difficulty in creating an
infrastructure capable of connecting the country."
But before you jump onto the band wagon and start spamming potential clients with mobile adverts about your company and it's products or services, keep in mind their attitude towards mobile marketing.
Below is video link to the mobile marketing trends for 2015, courtesy of Advids.