PR (PUBLIC RELATIONS)
PR activities create content - news stories, articles, thought leadership and opinion pieces - that are used by journalists to compile newspapers, magazines, radio shows and TV broadcasts.
Regular publicity on both traditional and social media platforms will sustain your brand reputation even when budget for more expensive marketing activities need to be trimmed.
PR has been around for centuries, but has come a long way from being known as political propaganda, celebrity hype, and corporate spin to sugarcoat damaging facts. PR is now trusted as one of the most effective tools to manage the reputational health of your organisation.
IS PR DEPENDENT ON ADVERTISING?
No. Invite us for a chat over coffee so we can explain exactly how it works.