Administrators on social media accounts often change due to employees moving on, changes in outsourced service providers, or the appointment of a dedicated inhouse resource.
Sometimes the handover of the social media account administration rights is a smooth process with lots of help, but other times it is surrounded by hostility for a variety of reasons. Whatever the circumstances of the administrator change, it's always a good idea to check a few settings before getting started with posting content and community engagement.
If I missed anything, please let me know in the comments section!
Getting started with promoting your business on social media is similar to starting on the journey to a healthy lifestyle.
You might be tempted to follow any number of quick-start plans and silver bullets that promise great results with little to no work. The only way to meaningful change is however through continued focused work and accepting that results might be slower than you hoped.
The good news for those willing to let go of comfortable habits is that once you get started, you’ll find that it’s really not that hard to stick to your resolutions.
Start with what you have
One of the most common mistakes when getting started is to focus too much on research and treatments and quick fixes, and not enough time doing the work needed. Waiting for a special date to start – like New Year or a product launch – and placing your trust in special tools only delays the inevitable. Starting with what you have and know, and learning as you progress is a much better idea.
Create a plan based on what you experience
It is not enough to just “do something” if you want to achieve long term results. While doing something is better than doing nothing, a comprehensive longer term plan will keep your efforts on track.
Start with a simple plan that specifies what you want to achieve, the tools and help you have available, and how often you can spend time on it. Keep in mind that regular, smaller activities have been shown to be more successful and easier to keep up.
Put in what you want to get out
To form new habits you need to take the change seriously. In the beginning you will need to think about it all the time so that nothing to distracts you from your goals. As new habits replace old ones it will become easier to add more challenging goals to your plan. Progress is completely up to you; what you put in will reflect in what you get out.
Choose your support system carefully
It will be a lot easier to achieve your goals if the people that surround you are positive and encouraging. Build a support system that allows you to ask questions and get experienced answers or sensible dialogue. If you decide to get someone dedicated to help you, make sure that the person really wants to help, and is not just doing it because it’s their job.
It’s easy to do something new when your enthusiasm is still high but old habits usually threaten to take over. When this happens, don’t give up. The process of change might be slow in the beginning, but it gets easier and quicker as you continue.
Together with your overall goal, set smaller short term goals, and celebrate those goals once you’ve achieved them. These small celebrations will for a long way in motivating you and those around to keep up the good work.
Don’t let go of your vision just because of a few (or a lot) of apparent failures. Remember that any progress towards your goals is building a solid foundation for a successful future.