Mid-year is the perfect time to re-evaluate your performance and reward management processes and practices, as this marks the financial year-end for several organisations in South Africa. ‘Many are already reviewing the performances of individuals and the organisation as a whole and could use this opportunity to also reflect on how their reward systems could be improved or developed,’ says Janine O’Riley, Chartered Reward Specialist and EXCO member at the South African Reward Association (SARA). ‘It’s crucial to ensure that these systems truly drive the right employee behaviours in our fast-changing environment.”
 
Beyond financial rewards
“In South Africa, many organisations still use performance ratings and hierarchical structures to evaluate performance and allocate mostly financial rewards,” says O’Riley. “This traditional approach often emphasises individual achievement and measurable outputs, which can lead to a focus on visible accomplishments like meeting sales targets or project milestones rather than equally valuable contributions like teamwork, mentorship, or fostering a positive organisational culture.”
 
Research shows that employees are increasingly motivated by non-financial factors. They seek meaningful work, independence, opportunities to “make a difference”, and earn acknowledgement that resonates with their personal values and aspirations.
 
O’Riley says that by evolving or adapting performance and reward strategies to incorporate intrinsic motivators – such as individual purpose, growth and development opportunities, flexible work arrangements, and personalised reward and recognition – organisations can build deeper engagement with their employees, boost productivity, and build a more loyal, motivated, innovative workforce.
 
Blending intrinsic and extrinsic motivators
Financial incentives will always remain an extrinsic motivator. “Being paid a market related salary and short- and long-term incentives or performance bonuses will almost always have a motivating effect on employees, especially in South Africa with our volatile economic situation,” says O’Riley. She gives the example of a call centre that offers performance-based bonuses that motivate employees to improve service quality, which benefits both employees and the organisation.
 
In contrast, a strong intrinsic motivator could be enabling employees to work independently and empowering them with decision making and ownership. This could, for example, mean allowing them to provide suggestions on continuous improvements or innovation, thereby boosting their daily motivation. 
 
Meanwhile initiatives around employee wellness programmes can serve as both intrinsic and extrinsic motivators. An organisation might implement a reward system that combines financial incentives for meeting objectives with recognition programmes that celebrate community involvement and personal growth. For instance, employees who participate in financial literacy outreach programmes could receive certificates of appreciation as well as opportunities for professional development.
 
How to remain competitive
Organisations should critically review and consider innovating their performance and reward systems. They should aim to embed trust and purpose into their culture and use technology to support these innovations. O’Riley gives two specific suggestions:
 
*             Create a culture of psychological safety, where employees feel comfortable sharing ideas, giving feedback, and admitting mistakes without fear. This is critical for nurturing genuine trust and collaboration, especially in the South Africa context where historical and socio-economic factors influence workplace dynamics.
 
*             Integrate social purpose and community impact into performance and reward systems to significantly boost intrinsic motivation, particularly for younger generations like Gen Z and Millennials who prioritise purpose and social responsibility above financial motivation. Recognising and rewarding contributions that benefit society or align with personal values can deepen engagement, motivation, and loyalty.
 
“Open-minded organisations are experimenting with more holistic performance and reward systems, peer recognition programmes, and recognition of soft skills that support organisational agility and social impact,” says O’Riley. “Ultimately, performance management should be an ongoing journey rather than something to tick off on the calendar.”

ENDS
 
MEDIA CONTACT: Idele Prinsloo, [email protected], 082 573 9219, www.atthatpoint.co.za 
 
For more information on SARA please visit:
Website: www.sara.co.za  
X: @SA_reward
LinkedIn: South African Reward Association
Facebook: SARA – South African Reward Association

In the workplace, the traditional notions of career growth and promotions are being reshaped by the ambitions of Generation Z (born 1997 - 2012) and Millennials (born 1981 - 1996).
 
These younger professionals are shifting the focus from tenure-based progression to more dynamic, purpose-driven career paths, forcing organisations to rethink their reward and promotion strategies.
 
The changing landscape of career progression
“Previous generations viewed career success through the lens of long-term loyalty and hierarchical advancement,” says Deon Smit, Master Reward Specialist and Executive Committee Member at the South African Reward Association (SARA).
 
Today’s young professionals, however, prioritise learning, flexibility and meaningful work. For them, career progression is not necessarily about climbing a corporate ladder. Rather, it’s about acquiring diverse experiences, continuous personal development, and making an impact.
 
A study by McCrindle revealed that 63% of Gen Z professionals consider opportunities for advancement as a key factor in their workplace decisions. “However, instead of waiting years for a promotion, they expect clear, merit-based progression pathways that reward skills, innovation and contributions rather than time served in a role,” says Smit.
 
Furthermore, job-hopping is no longer considered a red flag but a strategic move for exponential progression. Gen Z and Millennial professionals in South Africa change jobs regularly, not due to a lack of commitment but in search of better growth and career opportunities, better work-life balance, and organisations that align with personal values.
 
What younger generations expect from employers
Gen Z and Millennials are not just seeking a salary; they want to work for organisations that align with their personal values. According to research by Human8, 71% of South African Gen Z employees expect brands and employers to contribute positively to society. Also, 77% are willing to engage more with organisations that prioritise inclusivity and social responsibility.
 
Employers who fail to integrate purpose-driven initiatives into their corporate culture risk losing valuable young talent to competitors who do. Organisations must look beyond traditional corporate social responsibility and embed social impact into their daily operations, whether through sustainability efforts, ethical business practices, or employee-driven community projects.
 
Rethinking reward strategies
“South African organisations must evolve their reward strategies to cater to the shifting expectations of the modern workforce,” says Smit. Some innovative approaches that can help organisations attract, engage and retain Gen Z and Millennial employees:

1. Customisable benefits packages - A one-size-fits-all benefits model no longer appeals to today’s workforce. Employers should offer tailored benefits that allow employees to choose what suits them best, such as mental health support, wellness programmes, extended parental leave, or flexible work arrangements.
2. Frequent and real-time recognition - Unlike previous generations that were satisfied with annual performance reviews and bonuses, Gen Z and Millennials thrive on continuous feedback and recognition. Implementing peer-to-peer recognition programmes, instant reward systems and regular check-ins can boost morale and motivation.
3. Clear career development pathways - Organisations must offer structured career development plans that include mentorship, training and leadership programmes. Providing employees with a roadmap for growth will reduce turnover rates and increase loyalty.
4. Work-life integration and well-being initiatives - Young professionals place a high value on well-being. Organisations should invest in initiatives like mental health resources, employee assistance programmes and work-life balance opportunities to support their workforce’s overall health and happiness.
5. Diversity, equity and inclusion initiatives - Gen Z and Millennials expect workplaces to be diverse and inclusive. Organisations that actively promote gender equality, representation and inclusive policies will attract a more engaged and committed workforce.
6. Purpose-driven work and social impact - Employees are more engaged when they believe in their organisation’s mission. Providing opportunities for employees to contribute to meaningful causes, whether through volunteer days, sustainability initiatives or corporate giving programmes, enhances job satisfaction and loyalty.

 
The future of work in South Africa
As organisations navigate the future of work, they must acknowledge that career success is no longer defined by longevity or title alone. Instead, today’s workforce seeks meaningful engagement, rapid skills development and a balance between professional and personal aspirations.
 
Organisations that cling to outdated models of career progression and rewards risk alienating a generation that is more connected, informed and selective about where they work. By embracing flexible work arrangements, values-driven leadership and modern recognition strategies, businesses can build stronger, more committed teams and drive long-term success in the evolving job market.
 
Smit advises organisations to rethink their approach to career progression and reward structures. “Those that adapt will not only attract top talent but will also be able to foster increased innovation, productivity and sustainable growth,” he says.

ENDS
 
MEDIA CONTACT: Rosa-Mari Le Roux, [email protected], 060 995 6277, www.atthatpoint.co.za 
 
For more information on SARA please visit:
Website: www.sara.co.za 
X: @SA_reward
LinkedIn: South African Reward Association
Facebook: SARA – South African Reward Associatio