At the recent Professional Bodies, Associations and Societies Summit 2014 representatives from various organisations shared their thoughts on and advice for transformation, engagement and communication strategies for the next generation professional organisation.
Evident from the majority of the sessions is that most membership based organisations face similar problems, even though the industries they serve are worlds apart.
At That Point is proud to have been the official PR partner for the summit, with Cathlen and I in attendance to do a dramatic and wide-reaching change in conditions, attitudes, or operation. During the three days of the summit we picked up on a few keywords that that kept on popping up in the majority of sessions. It was evident from the majority of speakers that a revolution in how professional bodies and associations approach and involve their members was inevitable (see the infographic below).
The revolution needed is "a dramatic and wide-reaching change in conditions, attitudes, or operation", rather than "a forcible overthrow of a government or social order, in favour of a new system".
2015 will need to see professional bodies, associations and societies revolve around their members, and do away with any habits that expect members to do the revolving.
For the Twitter feed that contains snippets from the summit, search the hashtag #2014PBS or click here.
If you'd like to know how your own event can benefit from live reporting via social media, please give us a shout.
Have you or your company jumped on the Twitter bandwagon, created a Twitter profile, and then run for the hills chased by vivid nightmares of a little blue bird?
If not, we've included a few tips on how to get started with Twitter in this post.
If you'd like to start actively tweeting (writing and sharing messages on Twitter) we'd advise keeping the below in mind, especially if you're tweeting in your professional capacity.
Don't be intimidated by the tool or the technology supporting it. If you can communicate (which all of us can) you can "do" social media. If you'd like to become a rockstar social media user, give us a shout to enquire about a training session suited to your specific requirements and experience level.
Getting started with Twitter might be as easy as clicking a few buttons and typing a few letters for some, and as fear-inducing as watching a late-night horror movie marathon alone on a rainy night.
The good news is that you can create a Twitter account by using the steps in the infographic below, and then just lurk around for a bit while getting used to the style of writing, the topics that are discussed, and the unwritten rules of this micro-blogging platform which has replaced the Dear Diary bit of many lives.
When you're ready to start tweeting, visit our follow-up infographic for a few things to keep in mind, especially if you're tweeting in a professional capacity.
Twitter has done a great job of compiling a list of helpful FAQs as well as a more detailed guide on how to get started. Visit www.twitter.com right now to get started!