At the recent Professional Bodies, Associations and Societies Summit 2014 representatives from various organisations shared their thoughts on and advice for transformation, engagement and communication strategies for the next generation professional organisation.
Evident from the majority of the sessions is that most membership based organisations face similar problems, even though the industries they serve are worlds apart.
At That Point is proud to have been the official PR partner for the summit, with Cathlen and I in attendance to do a dramatic and wide-reaching change in conditions, attitudes, or operation. During the three days of the summit we picked up on a few keywords that that kept on popping up in the majority of sessions. It was evident from the majority of speakers that a revolution in how professional bodies and associations approach and involve their members was inevitable (see the infographic below).
The revolution needed is "a dramatic and wide-reaching change in conditions, attitudes, or operation", rather than "a forcible overthrow of a government or social order, in favour of a new system".
2015 will need to see professional bodies, associations and societies revolve around their members, and do away with any habits that expect members to do the revolving.
For the Twitter feed that contains snippets from the summit, search the hashtag #2014PBS or click here.
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