Authored by: Idéle Prinsloo, Agency Lead, At That Point
Determining your business’ marketing and communications objectives for 2020 is central to any success you might achieve, however you run an extremely high risk of failing if your execution plan does not make provision for the important consumer and marketing trends predicted for the year ahead.
Rather than taking a “head-in-the-sand” approach, use these trends as your starting point to plan your products, services, campaigns etc. This enables you to devise an effective approach that actually “speaks to the people”. According to Trend Watching there are five main consumer trends that companies need to pay serious attention to in 2020, to ensure their relevance in an increasingly competitive environment.
Instead of feeling threatened, these should be regarded as promising business opportunities.
With the above in mind, set up your next internal brainstorming meeting and discuss how you can get onto the proverbial “wagon” to reap the benefits of being in sync with your customers.
Marketing Trends in 2020
To give your company a further advantage, supplement your customer trend-focussed communication and marketing approach by ensuring you consider the below marketing trends that Forbes has identified for 2020: