Making time for marketing - tips for SME owners (and anyone else struggling to get it all done)

There are only so many hours in every day, and making time for marketing is usually on the bottom of the list for many SME owners. And when they do find time for marketing, or a lack of sales demands attention to marketing, many make the mistake of thinking that all marketing activities are expensive and can only be done by experts.

I have good news! The most difficult part about marketing truly is making time for it every single day. The rest is quite easy once you get started.

Once you've made a commitment to steadily growing your business through ongoing marketing activities, finding time will never be a problem again.

If you need help creating a marketing plan, or figuring out what this marketing thing actually is, let us know.

REALISE
If they don't know what you have to sell, they won't know that they can buy. Realise the importance and value of marketing - the link between your products/services and you customers.

READ
Read about marketing. The more you know, the easier it will get. Subscribe to marketing newsletters, follow marketing feeds on social media. You don't have to read (or do) everything, but it will be a regular reminder to make time for marketing.

ROADMAP
Invest time and thought into an annual plan, and then just work the plan, rather than thinking from scratch everytime you remember to make time for marketing.
It is always quicker to work according to an existing plan, rather than having to figure out what to do every time you remember to do marketing.

ROUTINE
Create monthly, weekly, and daily routines that are realistic and easy to stick to. Don't try to do too much at the start; give yourself time to get used to making time for marketing first.

REMEMBER
Remember your marketing plan wherever you are. You can find content, stories, photo and video inspiration, recommendations and other wonderful content everywhere - you just need to remember to look, listen, and ask.