At That Point
  • home
  • about us
  • our services
  • our work
  • your resources
  • SA Industry News

The upside of disruption

30/7/2014

0 Comments

 
At the recent #MMX14 we had the opportunity to check in with various of the top media practitioners in South Africa and hear their thoughts on the state of newsrooms. Although the conversations focused on the disruption experienced by global media due to the developments in the digital space, there was a "can-do" spirit among participants, rather than one of despondency.

When faced with disruption we can either choose to embrace and adapt, or fight ... and most probably die fighting. I'm usually all for fighting against the system, and finding ways to be a rebel, but when growth peeks over the horizon, I quickly change my tune in support of disruption.

Disruption usually forces more open communication around issues that are usually shrouded in secrecy, politeness or competition. Disruption, while scary, is the stuff of which success stories can be made ... if only we can get past the inherent need for security, and grab with open minds the opportunity for growth and positive change that lies just around the next corner.

I've jotted down a few notes using the age-old method of pen and paper, and include them below for your reading pleasure. You're welcome to give me a shout if something in indecipherable, or if you'd like to have some context around the scribbles.

Picture
Adriaan Basson (editor of Beeld) gracefully allowed an opportunity for a selfie during #MMX14
0 Comments



Leave a Reply.

    Archives

    November 2020
    September 2020
    July 2020
    April 2020
    February 2020
    January 2020
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    January 2017
    July 2016
    February 2016
    January 2016
    October 2015
    September 2015
    August 2015
    June 2015
    February 2015
    January 2015
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    February 2014
    January 2014

    Categories

    All
    Adapt
    Authenticity
    Bemarking
    Branding
    Business Leads
    Communication
    Communication And Marketing Strategy
    Communication Channels
    Competition
    Consumer Trends
    Content Creation
    Content Marketing
    COVID-19
    Doing Things Differently
    Effective
    Follow Up
    Follow-up
    Follow Up On Business Leads
    Grow Business
    Grow Revenue
    Industry Associations
    Leadership
    Lead Fostering
    Leads
    Management
    Marketing
    Marketing Trends
    Objectives
    Outsourcing
    PR
    Real
    Reputation
    Respect
    Sales Growth
    Social Media
    Strategy
    Target Audience
    Trust
    Truth
    Video
    Video Creation
    Video Production
    Webinars

    RSS Feed

CONTACT US

office [at] atthatpoint [dot] co [dot] za
© COPYRIGHT 2022
ALL RIGHTS RESERVED

  • home
  • about us
  • our services
  • our work
  • your resources
  • SA Industry News