We'd like to help journalists, producers and editors find the information they need to provide news stories that can make a difference.
As publications face rapidly declining advertising revenue and threats of free social networks satisfying the need for immediate access to information, news consumers feel the effects of declining newsroom staff under more pressure to produce more content faster for platforms they are unfamiliar with. The need for trusted sources that can provide reliable and objective information is greater than ever as South African citizens itch to play an active part in the restoration of systems and services that have failed to deliver on promises. Industry associations have links to experts well-versed on a variety of topics, and can assist with speeding up the search for relevant, informative, and helpful comment on breaking news stories. That's where we come in. Our clients are all industry associations or professional bodies; we therefore understand how their structures work and how to gain quick access to the right source of information. When we receive a request for information we try our best to find a relevant source through one of the industry associations and, with their approval, send their contact details to the requesting journalist/producer. If you have any questions please do not hesitate to contact me.
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